Cherry Pick Mortgage Leads

Cherry pick leads are leads which are picked directly from the database. They come in throughout the day as leads are generated and because cherry pick leads are updated live from a network of lead generating sites, new mortgage leads are constantly added.

Similar to cherry picked mortgage leads, but better, are trigger leads. When a prospective borrower fills out a 1003, their credit gets pulled. When this happens it creates a mortgage credit inquiry event to be flagged on the borrower's credit record.

The credit bureaus are now making this information available within 24-48 hours of the prospect applying for a mortgage. Where this lead gets its name - trigger data - comes from how you qualify the person you want as a lead. You define the credit, debt, and equity attributes of your ideal borrower, the bureau then builds a model for only those homeowners that fit your EXACT criteria. Only when a prospect that meets your exact criteria submits an application does it trigger the lead being sent to you.

Buying mortgage leads makes good business sense. For more information, and to learn why you should buy exclusive mortgage leads, simply fill out the form below.

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