From Debt Consolidation to Refinance: A Mortgage Lead By Any Other Name

William Shakespeare famously asked what was in a name. When it comes to the lucrative business of mortgage lead generation, mortgage brokers will attest that a mortgage lead by many other names still smell as sweet.

There are many types of mortgage loan leads. The two basic types of amortized loans are the fixed rate mortgage (FRM) and adjustable rate mortgage (ARM). Mortgage brokers, however, are familiar with a far wider variety of terms. There are refinance mortgage leads, variable rate mortgage leads, high-ratio mortgage leads, second mortgage loan leads, refinance mortgage leads, reverse mortgage leads, bad credit mortgage leads, home improvement loan leads, debt consolidation leads, home equity loan leads and many, many more.

A kiss is still a kiss and a sigh is just a sigh but a mortgage lead is never just a mortgage lead. It's always a great deal more, and that's a good thing.

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