Lead Mortgage Trigger

Have you ever wondered what exactly a lead mortgage trigger is? When a prospective borrower fills out a 1003, their credit gets pulled. When this happens it creates a mortgage credit inquiry event to be flagged on the borrower's credit record.

The credit bureaus are now making this information available within 24-48 hours of the prospect applying for a mortgage.

Where this lead gets its name, trigger data, comes from how you qualify the person you want as a lead. You define the credit, debt, and equity attributes of your ideal borrower, the bureau then builds a model for only those homeowners that fit your criteria. Only when a prospect that meets your exact criteria submits an application does it trigger the lead being sent to you. That's a lead mortgage trigger.

Buying mortgage leads makes good business sense. For more information, and to learn why you should buy exclusive mortgage leads, simply fill out the form below.

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