Live Mortgage Leads

Live mortgage leads are ideal because the the borrower is interested in immediately speaking with a mortgage financing specialist, and that means he or she is ready to commit. Real time mortgage leads are often referred to as live transfers, and the process is rather slick.

It typically begins with a call center making contact with a prospective borrower. This call is placed on behalf of your company and the prospective borrower is asked to answer a series of qualifying questions. This verification ensures valuable time and resources are not spent on someone who is merely window shopping and not on the verge of making a decision regarding his or her mortgage.

The call center agent verifies the vital components of the borrower's data, including his or her address, property type, loan type, rate, state, and the reason for refinancing. Once the telemarketer confirms that the borrower is indeed interested in immediately speaking with a mortgage financing specialist, the true benefit of a live mortgage lead, or live transfer, is realized.

In real-time, your loan officers, who are logged into a centralized management system, are notified that such a call is coming. The prospects information is displayed for the Loan Officer to see and prepare for the inbound call, and this is followed by an email with the same information. Then, moments later, the transfer takes place and your loan officer is live on the phone with this prospective borrower.

When it comes to sales of any kind, striking while the iron's hot is essential. A live mortgage lead gives you this power in real-time, which greatly increases the chance of a potential client becoming a satisfied client.

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